Sport for All and Inclusion: Archery has always been in a very privileged position since it is one of the sole sports where an Olympic Champion can compete on the same target with a wheelchair athlete, a beginner and a recreational master archer. This is something we have to promote as much as we can since it is a strength and it also allows to build the necessary volunteer base for our sport. It is therefore important that we share between national federations on how they successfully have a sport for all program. Success in para-sport has also clearly shown that the most successful countries in Para Archery is where there is a combined approach. Programs like the Project Rimaya of Archery GB are a perfect example of inclusion.

Commercial Partnerships & TV Broadcasting: World Archery has grown its sponsorship income from just 50,000 CHF to 860,000 CHF from archery manufacturers alone - an increase of over 1,600% - with an additional 1 million now coming from non-endemic sponsors. Building on this remarkable growth, the organisation will continue to expand our sponsorship program by attracting new partners, innovating our sport presentation, and strengthening our global broadcast partnerships.

Olympic Recognition: From a sport in 2005 in serious danger of getting removed from the Olympic Games to a sport that has been able to add two medals to the programme. Going forward, I will work with my team on making the next Games a tremendous success, enabling us to further enhance the program both for recurve and compound.

A stronger, more connected World Archery - with  
more athletes, more fans and more opportunities to  
enjoy and grow our Olympic & Paralympic sport globally

Events: From hosting a single World Championship without a cohesive strategy to delivering global archery excitement multiple times a year, our events have become one of our greatest successes, though important work remains. Thanks to unprecedented collaboration between World Archery, member associations and event hosts, we’ve established a successful World Cup circuit and begun building a true competitive pathway for athletes, marking a transformative shift in our sport’s global presence. Looking ahead, my vision is to continue innovation, reimagining how events are organised and financed to ensure long-term sustainability and growth with events adapted to the member associations and their athlete pathways.

Education and Development:  From a sport that lacked a defined strategy for education and development in 2005 to a globally coordinated approach aligned with Olympic Solidarity and the Continental Associations, World Archery has made major strides in building the foundation for long-term success. Moving forward, my team will focus on implementing the education framework developed in partnership with the World Academy of Sport and the World Archery Excellence Centre - and innovating further to support athlete, coach and sport development worldwide. These programs will be further enhanced with targeted initiatives to improve gender balance across all levels of the sport, ensuring that education and development remain inclusive, forward-thinking and impactful.

Financial Stability and Governance:  From a sport only reliant as good as solely on IOC revenues to a sport that is becoming more and more independent from IOC revenues and building the necessary reserves as required by the IOC. This is only possible by managing the existing resources in the most efficient way possible while always keeping in mind that the financial resources belong to the membership, not to any individual. The governance of World Archery continues to improve as clearly shown by the ASOIF Governance questionnaire. Initiatives like the membership calls, questionnaire and the distribution of policies has been a good step forward but we need to go further. This will include the creation of an Archery Forum to gather member associations, stakeholders, coaches, athletes, manufacturers, and administrators in non-congress years. We will use this platform to foster dialogue, share best practices, and unify goals. This forum will address critical matters such as gender representation, para-archery as well as how to attract athletes of all ages in both recreational and elite programmes.

Athlete Engagement:  While we have made great progress in terms of digital interaction we need to continue to leverage social media and digital platforms to create interactive experiences for fans engaging content, and virtual fan challenges. Furthermore World Archery needs to share knowledge and implement community-based archery programmes to bring the sport closer to people, emphasising inclusivity and grassroots involvement. The experience of the World Archery Excellence Centre could be shared to improve such programmes at world level as well as learn from the member associations where it works. In terms of fan engagement I want my team to continue deliver quality content that results in great progress in social media.

Sustainability:  Confronted with the challenges of extreme weather at our outdoor events we need to include environmental sustainability in bid procedures and event operations. Sustainability must be a cornerstone of World Archery’s future - environmentally, economically and socially. We will integrate green practices into event planning by encouraging renewable energy use, minimizing waste and promoting sustainable transport options. Shorter, more cost-effective events will reduce both financial and environmental strain while maintaining athlete experience. Economically, we aim to support local suppliers, streamline operations and explore new revenue streams linked to sustainability. Socially, we will promote inclusivity, fair labor practices and community engagement to ensure archery remains a sport for all. By embedding these principles, we ensure archery continues to grow responsibly and
remains resilient in a changing world.